{"product_id":"reelforge-video-production-post-business-command-center","title":"ReelForge — Video Production \u0026 Post Business Command Center","description":"\u003cp\u003e\u003cstrong\u003eThe shoot is the short part.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReelForge\u003c\/strong\u003e is a complete, private, \u003cstrong\u003e100% offline\u003c\/strong\u003e operating system for a video business — weddings, brand films, social retainers, event coverage, product film and a stock library. \u003cstrong\u003e15 integrated modules and 39 tools in a single HTML file\u003c\/strong\u003e, plus a live 11-sheet Excel workbook. Nothing installs. No account. No fee, rate or client name ever leaves your computer.\u003c\/p\u003e\u003ch3\u003eA day rate prices the part the client watched you do\u003c\/h3\u003e\u003cp\u003eThe worked example inside quotes \u003cstrong\u003e$2,125 a day\u003c\/strong\u003e for a wedding film and is pleased with it. Across five weddings that is 72 hours on the shoot and \u003cstrong\u003e305 hours in post\u003c\/strong\u003e — so the day rate prices 19% of the job, and the other 81% happens after everyone has gone home.\u003c\/p\u003e\u003cp\u003eDivide the fee by all of it and it pays \u003cstrong\u003e$33.79 an hour\u003c\/strong\u003e, against a floor of $35 the owner set for themselves. Blended across every kind of work the studio takes, a shoot hour \u003cem\u003elooks like\u003c\/em\u003e $254 and the business actually pays \u003cstrong\u003e$54.96\u003c\/strong\u003e. The last column of that screen is the day rate each category would need to reach the target — and the same screen shows the other answer, which is to cut the post rather than raise the price.\u003c\/p\u003e\u003ch3\u003eThe cost nobody has ever shown you\u003c\/h3\u003e\u003cp\u003eEvery job you have ever delivered is still on a drive, still costing money, and can never be billed again. Seventy-two finished jobs take 59 terabytes and cost \u003cstrong\u003e$7,228 a year\u003c\/strong\u003e — 13.5% of everything billed this year, spent on work from previous ones. Projected forward at the rate this studio delivers, holding everything for ten more years costs \u003cstrong\u003e$182,708\u003c\/strong\u003e. It is the only cost in a video business that grows because you did well.\u003c\/p\u003e\u003ch3\u003eTwenty-one screens\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eThe work —\u003c\/strong\u003e Project Register, where post is never one figure · \u003cstrong\u003eThe Day Rate Fiction\u003c\/strong\u003e (the flagship) · \u003cstrong\u003ePer Finished Minute\u003c\/strong\u003e, where a product film takes 22.1 post hours a minute and an event recap takes 2.1 · \u003cstrong\u003eWhere The Hours Go\u003c\/strong\u003e, post split seven ways, with the shape of it for every kind of job you take.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn post —\u003c\/strong\u003e Shoot and Edit Ratio, with a marginal ratio kept separate from the blended one · \u003cstrong\u003eThe Revision Spiral\u003c\/strong\u003e, measuring what everybody suspects: inside a single film each round runs 35% longer than the one before it · Turnaround, and where lateness concentrates · Music and Licensing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKit and vault —\u003c\/strong\u003e Kit and Depreciation, priced per shoot day whether or not it left the cupboard · \u003cstrong\u003eThe Archive\u003c\/strong\u003e · Crew and Second Shooters, asking whether the extra camera pays once the extra post is counted.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSelling it —\u003c\/strong\u003e Packages against the hours they actually consume · \u003cstrong\u003eQuotes and Win Rate\u003c\/strong\u003e, where 77% is a warning rather than a trophy · Retainers, compared with one-off work on the same measures · Clients and repeat work · Stock Footage.\u003c\/p\u003e\u003ch3\u003eEight calculators\u003c\/h3\u003e\u003cp\u003eDay rate undone · Finished minute · \u003cstrong\u003eQuote a job\u003c\/strong\u003e, phase by phase, which is the only kind of estimate that survives contact with the job · Revision rounds · Archive over ten years · Kit payback · Second shooter · Stock library. Every one of them opens with your own figures already in it.\u003c\/p\u003e\u003ch3\u003eTwelve copy-ready pieces\u003c\/h3\u003e\u003cp\u003eThe estimate that shows the hours · why it costs that · the revision clause · the scope-change note · the call sheet · the shot-list header · the delivery note · the review ask · the retainer proposal · the price-rise notice · the archive policy · the chase for an overdue invoice.\u003c\/p\u003e\u003ch3\u003eWhat you get\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReelForge-Video-Production-Command-Center.html\u003c\/strong\u003e — the whole application, one file, offline\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReelForge-Companion-Workbook.xlsx\u003c\/strong\u003e — 11 live formula-driven sheets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-Start-Guide.html\u003c\/strong\u003e — eight steps to your first real number\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow-To-Use-Guide.html\u003c\/strong\u003e — the full manual, screen by screen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREADME.txt\u003c\/strong\u003e and \u003cstrong\u003eLICENSE.txt\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGenuinely private.\u003c\/strong\u003e It makes no network requests of any kind. Your fees, rates, client names and quotes stay in your own browser and are never transmitted anywhere.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHonest by design.\u003c\/strong\u003e Post hours are never typed as one number — they come off a phase log, so correcting one phase moves every screen. The marginal edit ratio is kept apart from the blended one, because grading, mixing and titles do not scale with how many cards you filled. And where a number could only be guessed at — what lateness costs you in referrals, what a second angle adds to a film, what a lost quote was really worth — the item is listed with nothing against it rather than a figure somebody invented.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eReelForge performs arithmetic on figures you supply. It is not legal, tax, insurance or contractual advice, and it is not a rights-clearance system. Music licence terms, royalty rates and storage prices change without notice and are whatever you type in.\u003c\/em\u003e\u003c\/p\u003e","brand":"Aceplore","offers":[{"title":"Personal","offer_id":55641119326348,"sku":"REELFORGE-PERS","price":49.0,"currency_code":"CAD","in_stock":true},{"title":"Commercial","offer_id":55641119359116,"sku":"REELFORGE-COMM","price":99.0,"currency_code":"CAD","in_stock":true},{"title":"Extended (Team)","offer_id":55641119391884,"sku":"REELFORGE-EXT","price":199.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3763\/9564\/files\/ReelForge-00-cover.png?v=1788376332","url":"https:\/\/aceplore.com\/products\/reelforge-video-production-post-business-command-center","provider":"Aceplore","version":"1.0","type":"link"}