Rebrand — Rebrand Rollout, Touchpoints & Changeover Cost

Rebrand — Rebrand Rollout, Touchpoints & Changeover Cost — a premium, 100% offline digital tool by Aceplore. Runs entirely in your browser: no accounts, no subscriptions, your data never leaves your device.

A private, offline planner for changing a brand across everything it appears on — every touchpoint found and owned, the dependency chain that really sets your cutover date, and the printed stock you write off the day you switch — 33 tools in one.

33 built-in tools in one app. A touchpoint inventory holding the name, the category, the owner, the visibility, the effort in hours, the rate, any external cost, its phase and its status, filterable and searchable; views by category, by owner and by visibility, and an UNOWNED list — the touchpoints with nobody against them are the ones that get missed; dependencies between touchpoints, the chain they form, a critical-path view naming the chain that actually sets the earliest possible cutover rather than only printing its length, and a CIRCULAR view that detects a dependency loop and reports it instead of following it; phases, a sequence the dependencies allow, lead times that push the date, and a cutover view listing what must be finished first; effort by category and by owner, cost as internal hours at your rate plus external spend, cost by phase, and an estimate set against actual rather than replaced by it; printed and physical stock on hand, the WRITE-OFF that becomes obsolete the day you switch, a run-down view giving the months each line lasts at your usage rate, and a timing view setting the write-off you would avoid against the delay it would cost — which is the actual decision; risks by severity, approvals, a progress view counting done, in progress and not started as COUNTS rather than averaging per-item percentages, and a printable checklist; plus CSV exports, a JSON backup and a Method page holding every formula.

Critical path. The longest dependency chain by duration sets the earliest cutover. Rebrand names every touchpoint in that chain, because "30 days" is not actionable and "these four things, in this order" is.

Cost. 214 hours at 65 is 13,910 internal, plus 8,400 external, for 22,310 — and internal + external always returns the total. The estimate is shown against actual rather than overwritten by it.

Counted, not averaged. A count, deliberately. Averaging per-item percentages lets forty trivial touchpoints at 90% hide six critical ones at 0%, and that is exactly how a rollout is reported green until the week it launches.

What's included:

• Rebrand.html
• Quick-Start-Guide.html
• How-To-Use-Guide.html
• README.txt
• LICENSE.txt

Includes a personalized welcome wizard, an interactive guided tour, a ⌘K command palette, light/dark themes with 8 accents, and one-click JSON backup & restore.

Rebrand is a specification, costing and record-keeping tool for design and production work. Every figure it reports is computed by a stated formula from the sizes, prices, counts and rates YOU enter, and every figure carries its UNIT, because px, pt, mm, bytes, milliseconds and dpi are different quantities and confusing them is the classic failure in this field. Where a geometry has to close — a grid against its container, a proration, a coverage matrix — it is reconciled rather than rounded, and a disagreement is reported instead of absorbed. Where a rule comes from a published standard or an industry convention, the standard is named and its parameters are yours to change; where a figure rests on something you assumed rather than measured, it is labelled an assumption at the point of use. Nothing here is a guarantee of a passed press check, a performance score, an approved brand or an available name, and none of it is legal advice — trademark, licensing and accessibility obligations differ by country and by contract, and availability and registration must be confirmed with the registries and rights holders themselves. You are solely responsible for what you send to press, ship to a browser or put your name to.